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What is Branding (Matthew Healey)

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Matthew Healey What is Branding

As everything becomes global, good branding becomes more crucial. "What is Branding?" provides an accessible guide to make sense of this complex subject. It looks at brands" flesh and blood, explores the process of branding, and shares insights that anyone can apply to the practical challenges in their branding work. Издание на английском языке. Обо всём этом и не только в книге What is Branding? (Matthew Healey)

Автор: Matthew Healey

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ISBN: 9782940361

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what is branding

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